The University of the South Pacific (USP) and the Pacific Tourism Organisation (SPTO) have signed a Memorandum of Understanding (MoU) to establish the Pacific Tourism Research Institute (PTRI), marking a milestone in regional collaboration.
The institute will serve as a hub for knowledge generation, capacity building and innovation, aimed at ensuring tourism across the Pacific is sustainable, culturally grounded and community-driven.
Through the partnership, USP and SPTO will focus on joint research to guide policy and practice, strengthen data systems for more informed decision-making, and build the skills of the next generation of Pacific tourism professionals. The collaboration also covers curriculum development, institutional support and amplifying Pacific voices in global tourism debates.
SPTO Chief Executive Officer Christopher Cocker said the PTRI was the product of the Pacific Tourism Research Cooperation Framework, supported by the New Zealand Ministry of Foreign Affairs and Trade.
The initiative aligns with key regional strategies including the 2050 Strategy for the Blue Pacific Continent, SPTO’s Strategic Plan (2025–2029), the Pacific Sustainable Tourism Policy Framework and the Pacific Tourism Statistics Strategy, according to Cocker.
“Today marks a significant milestone for tourism in our Blue Pacific Continent with the signing of the MoU between SPTO and USP,” Cocker said.
“This agreement formalises the creation of the PTRI – a visionary and innovative partnership that will shape the future of tourism research and knowledge development across our region,” he added.
USP Vice-Chancellor and President Professor Pal Ahluwalia said the partnership reflects the university’s commitment to regional integration and practical learning.
“USP is proud to partner with SPTO in launching the Pacific Tourism Research Institute,” he said. “This initiative will enhance the skills and knowledge of our graduates, positioning them as leaders in the global tourism landscape and fostering a sustainable future for our Blue Pacific.”
The signing was followed by a symbolic tree-planting ceremony, underscoring the spirit of sustainability and shared growth.
