Fiji is taking a major step toward strengthening its tourism industry with the introduction of the Fiji Tourism Policy 2025–2035 and the Fiji Tourism Standards Framework Guidance Note, both designed to guide the creation of the nation’s first-ever Tourism Law.
According to the latest Cabinet update, the two documents will serve as key pillars in shaping the forthcoming legislation — a milestone that aims to formalise the growth and governance of one of Fiji’s most vital economic sectors.
The Tourism Policy outlines the overall direction and practical considerations for developing the new law, while the Guidance Note provides a structure for the Tourism Standards Framework — a national system that will define expectations around quality, sustainability, safety, and service across all areas of tourism.
Officials said the introduction of national tourism standards is expected to boost consumer confidence, strengthen Fiji’s reputation as a world-class destination, and encourage responsible business practices that ensure growth remains sustainable, inclusive, and resilient.
A Landmark Step for Fijian Tourism
At present, Fiji does not yet have a dedicated tourism law, but work is underway to change that. Earlier this year, the Cabinet approved the formulation of what has been described as a “historic step” toward establishing comprehensive tourism legislation.
Deputy Prime Minister and Minister for Tourism Viliame Gavoka announced in February and March 2025 that Cabinet had endorsed the drafting process. A Joint Working Group was subsequently established to oversee the development of the new framework.
The proposed law aims to streamline tourism-related licensing, create consistency across regulations, and clearly define the roles of the Tourism Department and Tourism Fiji. It also seeks to embed sustainability principles within the sector, ensuring Fiji’s tourism continues to thrive amid shifting global trends and environmental challenges.
Setting a New Standard
When enacted, the Tourism Law will introduce an integrated approach to developing, managing, and promoting sustainable tourism in Fiji. It will enshrine national standards for sustainable operations, address regulatory gaps, and strengthen governance across the industry.
By aligning with the Tourism Policy 2025–2035, the legislation will provide a unified framework for all stakeholders — from policymakers and operators to local communities — to collaborate toward shared goals of inclusivity, accountability, and long-term resilience.
Tourism remains one of Fiji’s key economic pillars, contributing significantly to employment, foreign exchange, and rural development. As the country works to rebuild and future-proof its tourism industry after the challenges of recent years, the forthcoming law and standards framework mark a decisive move toward a more coordinated, sustainable, and prosperous sector.
