Prime Minister Sitiveni Rabuka tonight (24 February 2026) officially launched AMA Insurance Company Limited, marking a new chapter for Fiji’s insurance sector.
AMA Insurance Company Limited, a subsidiary of Apia Insurance Company Limited of Samoa, will initially employ 10 to 12 Fijian professionals, with plans to expand its workforce to 15 to 20 within the next 18 months, creating new opportunities and strengthening local expertise in the industry.
Speaking at the launch, the Prime Minister said the entry of a new institution into Fiji’s insurance sector signals confidence in the economy and in the nation’s long-term prospects.
“Insurance is not merely a financial service; it is a cornerstone of resilience,” Rabuka said.
“It enables families to recover from hardship, allows businesses to manage risk responsibly and strengthens national economic stability in an increasingly uncertain world.”
Rabuka described the establishment of the company as a timely and welcome addition to Fiji’s evolving financial landscape.
“It brings with it the promise of broader coverage, improved service standards and renewed innovation in designing products that promote greater consumer trust while supporting sustainable economic advancement across the country.”
Reflecting on its economic impact, the Prime Minister said AMA Insurance will expand choice within Fiji’s insurance market, encourage healthy competition, improve service standards and broaden product innovation tailored to the needs of households, small enterprises and communities.
“AMA’s establishment also contributes to employment and professional development within the financial services sector. It helps cultivate the technical expertise that is essential to a modern insurance industry.
“Importantly, this investment reflects regional confidence in Fiji’s regulatory and business environment, workforce capability and economic trajectory. It reinforces Fiji’s reputation and standing in the region as a credible destination for responsible investment.”
Chairman of AMA Insurance Company Limited Tuiaopo Andrew Ah Liki said the company is entering the Fijian market to expand access, improve affordability and strengthen resilience for communities across Fiji and the wider Pacific.
“In Samoa, our reputation is built on honouring claims. We stand with our customers in their moments of need. When disaster strikes, they are not looking for fine print; they are looking for support. That same commitment will guide AMA Insurance in Fiji,” he said.
“Insurance is not about collecting premiums; it is about keeping promises.
“Tonight, we do more than launch a company; we launch a promise — a promise to protect lives, build futures and strengthen the resilience of every Pacific community.”
He added that the company is committed to hiring locally, training locally and building expertise in underwriting, claims, risk assessment and governance.
The Prime Minister further reaffirmed the Coalition Government’s commitment to creating an environment that attracts credible, long-term investment into Fiji’s insurance sector, in line with the National Development Plan’s emphasis on policy stability, regulatory certainty and a strong investment climate.
