Fiji Prime Minister Sitiveni Rabuka honoured industry leaders and businesses at the ANZ Fiji Excellence in Tourism Awards 2025, highlighting tourism’s continued role as a key driver of the country’s economy.
Speaking at the awards ceremony held in Nadi on 28 February, Rabuka said Fiji’s tourism industry continues to demonstrate resilience and adaptability despite global uncertainties.
“Our ‘Bula’ spirit and the genuine warmth of our people remain our greatest competitive advantage. This essence of true Fijian hospitality is what truly differentiates us in a crowded global market,” Rabuka said.
He described tourism as a cornerstone of Fiji’s economic framework, noting the sector’s strong performance in 2025.
“Tourism remains a cornerstone of Fiji’s economic architecture. Despite global uncertainty and evolving travel patterns, our industry has demonstrated remarkable adaptability and resilience,” Rabuka said.
Citing the Fiji Bureau of Statistics September 2025 Quarterly Report, Rabuka said about $918.4 million was generated from holiday arrivals, making a significant contribution to national output and supporting thousands of Fijian households.
He added that earnings in September 2025 were 23.4 percent higher than in June 2025, reflecting sustained global demand for Fiji’s tourism offerings.
“With room occupancy rates increasing to 62.2 percent and average daily rates reaching new heights, this demonstrates that Fiji’s tourism industry is not only recovering from pre-COVID levels but is thriving,” he said.
“These are not merely positive indicators — they are signals of renewed confidence in Fiji as a premier South Pacific destination. They reflect the trust that international travellers place in the quality, safety and consistency of our tourism offering.”
Rabuka said the awards recognise the dedication and innovation of workers and businesses across the tourism value chain.
“The achievements we celebrate tonight are the result of a coordinated ecosystem — from frontline airport personnel and tour operators to hotel managers, transport providers, restaurateurs, marketers and policymakers. Each plays an indispensable role in delivering a seamless and memorable visitor experience.
“Equally important are our strategic partners and sponsors. Your continued investment and collaboration have strengthened the foundations of this industry and ensured that the benefits of tourism are widely shared across communities.”
Rabuka emphasised that sustained success in tourism will depend on partnerships, innovation and high service standards.
“As we look toward the future, let us remind ourselves of the spirit within us that has turned every challenge into a milestone. It is our unwavering spirit, our unified voice and our passion for excellence that will continue to uplift and inspire our people, ensuring that Fiji remains a premier global destination.”
Among the major awardees were Mark and Janice Hinton, who received the Visionary Award, and Narend Kumar, who was honoured with the Lifetime Achievement Award.
Other key winners included Kolora Mason as Dixon Seeto Tourism Leader, Sawani Hoyt of Tropica Island Resort for Employee Excellence in Service, and Akshay Avin Chand as Rising Star.
Industry recognitions also went to Nanuka Island Resort for Community CSR, Kaibu Fiji Private Island for Environmental Sustainability, Nanuku Resort Fiji for Excellence in Food Tourism, and Rosie Holidays as Inbound and Transport Operators winner.
In the accommodation category, Likuri Island Resort won Accommodation Budget, DoubleTree Resort by Hilton received the Accommodation Superior Award, Malolo Island Resort was named Accommodation Deluxe (less than 50 rooms), Sofitel Fiji Resort and Spa won Accommodation Deluxe (50 rooms and above), and Kaibu Fiji Private Island was recognised under Accommodation Luxury Hotels and Resorts.
The awards recognise excellence across Fiji’s tourism industry, celebrating operators, hospitality professionals and service providers that contribute to the country’s global reputation as a leading travel destination.
