Pacific Tourism Organisation has announced a strategic partnership with Fiji Airways as platinum partner for the South Pacific Tourism Exchange (SPTE) 2026.
The event will be held from March 25 to 26, 2026, at the Crowne Plaza Resort & Spa under the theme “Tourism that Connects: Culture, Climate, Community”.
SPTE 2026 will highlight the Pacific’s collective journey as a region united by shared heritage, environmental stewardship and community-driven tourism development. Drawing inspiration from the Pacific vaka — a symbol of connection, navigation and partnership — the event aims to reinforce regional collaboration to strengthen tourism resilience and sustainable growth.
The partnership reflects Fiji Airways’ continued support for tourism development across the Pacific and efforts to strengthen connectivity between Pacific destinations and global markets.
SPTE resumed in 2023 in Christchurch, New Zealand, after a four-year hiatus following international border closures. The event attracted Pacific sellers and international buyers from key global markets. Organisers said the 2026 edition will build on that momentum to deepen engagement between global tourism operators and the Pacific region’s offerings.
As part of the collaboration, Fiji Airways will provide flight support for selected trade partners, international media and key tourism stakeholders to enable broader participation and market exposure for Pacific tourism operators.
SPTE 2026 will continue its role as the Pacific’s premier tourism marketplace, providing opportunities for international buyers and tourism operators to engage directly with the region’s tourism offerings, including emerging destinations and community-based experiences.
SPTO Chief Executive Officer Christopher Cocker welcomed the partnership.
“Fiji Airways is more than a carrier for our region — it is a connector of Pacific people, cultures, and economies. This partnership reflects our shared vision of navigating the future of Pacific tourism together, much like our ancestors who voyaged across the ocean guided by knowledge, trust, and collaboration. Through SPTE 2026, we are strengthening our collective vaka by creating pathways for sustainable tourism that support our communities, safeguards our environment, and celebrate our cultural identity,” he said.
Cocker added that reliable air connectivity remains fundamental to ensuring equitable participation of Pacific destinations in global tourism opportunities and strengthening regional economic development.
Fiji Airways Managing Director and Chief Executive Officer Paul Scurrah reaffirmed the airline’s commitment to supporting the sector.
“As the Pacific’s world-class flagship carrier, Fiji Airways is proud to partner with Pacific Tourism Organisation for SPTE 2026. True connectivity goes beyond flights; it’s about linking communities, enabling opportunity, and sharing the Pacific’s story with the world.
“Tourism is a key economic driver for our region, and SPTE provides a valuable platform to create new business opportunities, attract investment, and support long-term resilience across Pacific destinations.”
The event will convene tourism operators, international buyers, development partners and media to strengthen partnerships, generate business opportunities and showcase Pacific experiences. It will also feature an Industry Day and a dedicated Women in Business component aimed at reinforcing collaboration, knowledge exchange and inclusive growth across the regional tourism sector.
